Industry Statistics

Mushroom Consumers

• 86% of Australian households buy mushrooms
• 55% of them buy at least once per week
• 38% always have mushrooms on their shopping list
• The average purchase volume is 310 grams
• 83% love mushrooms in salad

Domestic Agaricus Market Structure

• 75% retail
• 20% food service
• 5% processed
• Approximately 90% of mushrooms sold at retail are loose and about 10% in pre packs
• Mushrooms are the second most value fresh vegetable
• One of three fastest growing crops since WWII
• 92 commercial growers
• 3 companies:50%, 5:60%, 13 growers=75%
• Located near captial cities
• 4000 people directly employed