Promotional Round Up

Mushrooms Featured in the July edition of The Food Coach Newsletter

Mushrooms were the featured ingredient in the on-line Food Coach Newsletter which is distributed to over 50,000 subscribers. A back to basics video on the preparation and usage of mushrooms will also be included on the Food Coach website - http://www.thefoodcoach.com.au/. To download a copy of the newsletter - click here.

June Radio Advertising Campaign

The June radio advertising campaign was again a great success with a reach of 7 million consumers. Here is a sample of the on-air personalties promoting mushrooms throughout the campaign.

Mighty Mushroom at Trinity College, South Australia

On July 1, Mighty Mushroom attended the unveiling of Trinity College's Year 4 Kitchen Garden. Over 50 pupils and their parents attended the event.

Mushroom Cookbook Giveaway on 2UE

This competition was promoted only on-line via 2UE's competition page. There were 285 hits and 150 entries and 96 people opting for more information.

NSW Launch of the "Great All Rounder" Cookbook

Over 60 food lovers joined with Janelle Bloom of Ready Steady Cook fame, and 2UE's Glenn Wheeler and Tim Webster to launch the brand new mushroom cookbook.

TAFE Support in South Australia

Throughout June, mushrooms were supplied to lecturers and students of Regency International Centre for Hospitality (TAFE SA) by SA Growers and mushroom point of sale material included in TAFE SA Graduates Restaurant and in student classes.

SA's Mix 102.3 Corporate BBQ

On June 7, mushrooms were on the BBQ. Tastings and recipe leaflets made available to aprox 350+ guests.

Adelaide's Sea & Vines Festival

On June 8 and 9 McLaren Vale, where the vines meet the sea, located in the Fleurieu Peninsula and a short drive from Adelaide. During the event, more than 20 wineries perfectly matched their wines to delicious seafood delights. McLaren Vale venues offer a specially created seafood meal, as well as most wineries having options of an alternative, non-seafood, children's and vegetarian dish. And of course, mushrooms were a well loved addition to the menu. Recipe leaflets were available for the foodies to take home.

Mushroom Mania Cocktail Party - Phore Seasons Restaurant, Semaphore

On June 18, a cocktail party twas held to celebrate the start of Mushroom Mania 2008 at Phore Seasons Restaurant.

Degustation Diner – Majestic Hotel, Adelaide

On June 19, mushrooms were the Star at a Mushroom Degustation Dinner at the Majestic Hotel to launch Mushroom Mania 2008.

New Cookbook Launch in South Australia

On June 25, Janelle Bloom of "Ready Steady Cook" helped launch the new "Mushrooms the Great All Rounder" cookbook at the Regency TAFE SA Campus.

School Indigenous Week – Pennington Primary School - June 25

Kids Cooked up all indigenous food on the bbq with Mushrooms quite quickly becoming one of the favourites.

Triple M's "Back to School Fridays" at Brighton Primary School

On June 27, over 400 children enjoyed mushrooms on the BBQ hosted by radio personalities from Triple M. Recipe leaflets were put in childrens reader folders to take home

Radio FIVEaa – Outside Broadcast Saturday 28th June

Madam Mushroom, Pam Tobin talked about recipes from the new cook book with Michael Keelan.

Mushrooms Cooking Demonstrations at the Sydney Home Show

On Saturday 3rd and Sunday 4th May Janelle Bloom presented four, 30 minute mushroom cooking demonstrations at the Sydney Home Show held at Darling Harbour.

The recipes demonstrated were from the new mushrooms the Great All Rounder cookbook and we strategy used this opportunity to promote the forth coming book at each demonstration which attracted over 80 people.

Mushroom recipe brochures and a few mushroom shopping bags were distributed to audience members who asked questions and this activity created extra excitement with the crowd.

In the lead up to this event Janelle’s Mushroom Demonstrations were featured predominately on the Sydney Home Shows website and Janelle presented a radio interview that when out of the AAPT wire for stations to pick up.

Sue Dodd coordinated the mushroom promotion and attended the demonstrations to assist Janelle.

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NSW Mushroom Farm Walk for Food Service

In the lead up to Mushroom Mania Sue Dodd coordinated a mushroom farm walk for the members of the food service industry to:

25 chefs and restaurant owners who attended the farm walk in Mittagong toured Li Sun Exotic Mushrooms growing tunnel then the Mushroom Exchange in Mittagong before breaking for a inspiring and creative mushroom lunch at the Sturt Café in Mittagong.

An evaluation of the day and feedback following the tour indicated that the day was very successful and there is a demand to do additional tours for the food service industry.