Research and Marketing Programs
Research Programs
Mushroom
and Disease Monitoring
The purpose of the project
has been to initiate the development of a state-of-the-art
Pest and Disease Monitoring System for the mushroom growers
of Australia. Current methods for detection and identification
of disease-causing pathogens involve initial isolation of
the pathogen into culture before subsequent morphological
identification. This procedure is slow and can be unreliable.
A system comprising rapid and accurate tools to detect and
quantify the amount of a pathogen on a farm before it is
visible would improve the disease management decision-making
process and subsequent yields in mushroom production.
Some key outcomes of the research are:
- DNA-based methods for detecting key fungal diseases
of mushrooms have been developed and trialled. Similar
tools to detect key invisible viruses that pose disease
threats to mushroom production have also been developed
and trialled. These tools will allow the rapid and accurate
identification of fungal- and viral-disease threats before
they are apparent.
- Laboratory-based experiments have been undertaken to
find the best sampling methods for detecting disease-causing
agents in mushroom production units. This research is
designed to determine the relationship between pathogen
dose and the risk of disease and subsequent effect on
yield. Data from these experiments will be used develop
models for early prediction of disease and associated
risks.
- A reference collection of fungal pathogens affecting
mushroom operations in Australia has been established.
Methods for detecting fungicide-resistance in these same
pathogens have also been established and are being used
to provide information to growers.
Mushrooms for Life Project
Market research has identified
the link between mushrooms and improved health as a key
driver to consumption over the next decade. This project
tracks the many scientific papers and publications that
deal with the nutritional and health promoting benefits
of mushrooms, and collates them to provide a coherent and
easy-to-understand summary of the benefits. During the project
the industry has been able to establish strong international
scientific links, with the collaboration with the US mushroom
industry being very significant, as it has meant we have
had inside knowledge of their mushroom research before the
information is made available to the public.
The project enabled the creation of the Mushrooms
for Life website and a series of fact sheets on the
nutrition profile and the health benefits of mushrooms:
- Mushrooms for vitality telling people of the high
levels of B vitamins in mushrooms.
- Healthy babies and healthy hearts covering the benefits
of the folate found in mushrooms.
- Essential minerals such as selenium, potassium, copper
and phosphorus.
- Healthy intestines outlining the benefits of eating
fibre-containing foods such as mushroom.
- Keeping trim as mushrooms are both very low in kilojoules,
yet very high in appetite satiety.
- Glycaemic Index as mushrooms have an exceptionally
low GI.
- Avoiding cancer since the latest research suggests
that mushrooms can reduce the risk of both breast and
prostate cancer.
With an increased awareness
of the health potential of mushrooms, mainly via Mushrooms
for Life, the Mushroom Monitor (MU04001) has recorded the
following since 2002:
- Annual purchase frequency up 3.8%
- Volume up 11.5%
- Average price paid is up 26%
- Price per kilo has risen 19.4%
- An unprecedented 64% of consumers now consider mushrooms
to be very nutritious
- A 105% increase in health related stories regarding
mushrooms in the last two years
The project has been the
springboard for establishing the Mushroom and Health Research
Unit at the University of Western Sydney. This unit will
be analysing mushrooms for their vitamin and antioxidant
content, as well as the effect of mushrooms on immune function
and blood cholesterol. It is expected that the results will
allow the industry to better promote the health benefits
of mushrooms.
Investigating
Market Opportunities for Spent Mushroom Compost
The Australian Mushroom
industry has shown itself to be world leaders in the production
and marketing of high-quality mushrooms. As a natural bi-product
the industry also produces an increasing amount of Spent
Mushroom Substrate (Mushroom Compost). This in itself is
a useful and valuable product – so long as viable
markets for it can be found and exploited. If such markets
can not be found, then Mushroom Compost simply becomes a
‘waste’ output of mushroom production and must
be disposed of. And as a waste, there are many issues that
need to be addressed, not least of which are environmental
considerations and the costs (to Mushroom growers) of disposal.
In short, in the past Australian growers have in the past
been able to sell much of their Mushroom Compost, locally,
for a modest price, thus enhancing the profitability of
the Mushroom production business. But now, traditional markets
are drying-up and there is intense competition. Growers
find it harder and harder to sell their used Mushroom Compost
and indeed are in some cases, paying to have it taken away.
Against this background, this project was commissioned to:
- Examine the current situation and quantify Mushroom
Compost production.
- Review the latest practices here and overseas in managing
Mushroom Compost disposal/sale.
- Develop recommendations and a plan for future markets,
marketing and issues elated to Mushroom Compost.
Click
here to download a copy of the report.
Spent
Mushroom Compost for Viticulture
Field-trials have demonstrated
the benefits of spent mushroom compost as a soil amendment
for vineyards. Incorporated in the soil prior to vineyard
establishment, the spent mushroom compost can increase the
early growth of young vines. Used as a mulch or soil conditioner
at low application rates, spent mushroom compost conserves
soil moisture, improves soil structure, and improves conditions
for vine growth and production. Like any type of organic
matter used for vineyard soil improvement, the key to making
this consistent, quality source of organic matter work,
is to get the application rate right. Click
here for complete report.
AMSAFE
This project involved the development of
a Crisis Management Plan for the Australian Mushroom Industry.
The Australian Mushroom Industry’s Crisis Management
Plan provides the management system and guidelines for preparing
for, responding to, and recovering from crisis situations
that could possibly affect the Australian Mushroom Industry,
both domestically and internationally.
AMSafe is managed by an authorised Committee which makes
decisions about crisis management on behalf of the industry.
There are designated alternatives for Committee members.
The Australian Mushroom Growers Association (AMGA) is the
secretariat of AMSafe and the custodian of the Plan.
Facilitation of New and Existing
Products for the Mushroom Industry
This is a vital, on-going research activity
and during the latest phase of the project trials have been
undertaken at the Marsh Lawson Mushroom Research Unit (MLMRU),
University of Sydney with abamectin and pyrethrins.
Abamectin
Abamectin is in a class of recently introduced chemicals
which have low mammalian toxicity and will be particularly
valuable to mushroom growers in preference to existing chemicals.
Four (4) residue trials with abamectin have been completed
using an emulsifiable concentrate formulation. Following
completion of the series of trials, a report is to be submitted
to the Australian Pesticide and Veterinary Medicine Authority
(APVMA) requesting approval for the chemical as an alternative
to fenamiphos (Nemacur) for control of saprophytic nematodes
and as an alternative to diazinon for control of mites.
Pyrethrins
Two (2) residue trials have been undertaken with pyrethrins
(Pestigas) utilising a formulation containing the synergist,
piperonyl butoxide . Pestigas is already approved for the
control of adult sciarids and phorids during mushroom cropping
but these trials were designed to evaluate residues from
a new use pattern for the chemical of up to 9 applications
during a single flush.
Mushroom Monitor
The Mushroom Monitor is a series of market
research studies the industry has been undertaking periodically
since 1991.
The latest results (July 2006) results were compared to
those from similar studies conducted in July 2004 and October
2002. They were also compared with a 2005 USA Usage &
Attitude study to provide a broader perspective. All Key
Performance Indicators are trending in a positive direction.
Since 2002:
- Annual purchase frequency has increased by 3.8
- Volume purchased has risen by 11.5%
- Average price paid has increased by 26%
- The price paid per kilo is 19.4% greater
- Mushrooms became 4% more a destination in the fruit
and vegetable area of retail outlets
The results in consumer perceptions of mushrooms in 2006
pointed to a shift in the way people perceive mushrooms.
The 2006 findings showed a dramatic increase in the nutritional
rating with 64% rating mushrooms as very nutritional - 13%
rise over the 2004 Mushroom Monitor findings. The segment
with the highest rating in this area was people who recalled
the radio advertising.
2007/08 Research Program
MU07006
- South Africa Study Tour
Attendance at ISMS
2008 congress which is held every 4 years. This congress
is the premier world event for scientists and all people
involved in the mushroom industry. The Australian Mushroom
industry has indicated that many growers and scientists
are wishing to attend the congress and so this application
has been prepared to provide funding support for all attendees
from Australia. Actual numbers will not be determined until
January 2008. Attendance at the conference will address
all industry priorities as indicated earlier in the proposal.
Past congress details can be found in the ISMS website (www.isms.biz)
and proceedings are held in the AMGA library at Windsor
NSW.
MU06013 - Facilitation
of new and existing products
Trials will continue to be undertaken
in the Marsh Lawson Mushroom Research Unit (MLMRU) at the
University of Sydney to generate the necessary data for
inclusion in submissions to AVPMA. The MLMRU has a broad-based
Management Committee comprising industry members who recommend
existing and new chemicals for which residue and / or efficacy
data is likely to be required. There is on-going liaison
with the HAL Minor Use Chemical Co-ordinator to ensure uniformity
of policies and activities.
Recent research has generated data to support an application
for the registration of cyramazine for the control of sciarids/phorids
while results from a series of trials with carbendazim have
been used to gain the issue of a permit for use of the chemical
in the management of Verticillium spp, Mycogyne spp. and
Trichoderma.
On-going research involves residue and efficacy studies
with fenamiphos (to change the withholding period on the
label) and neem oil (for use against Trichoderma and Verticillium).
In addition, a series of trials are scheduled to determine
the effects on fungicide degradation by chlorine compounds
used for disinfection purposes in mushroom crops.
This on-going project will continue to generate the necessary
data to facilitate registration of existing and new chemicals
for the industry.
MU06021 - Managing
Vector Transmitted Fungal Diseases of Cultivated Mushrooms
This project supports Integrated Pest
and Disease Management of the Industry Strategic Plan. It
will be undertaken at the Marsh Lawson Mushroom Research
Unit, Faculty of Agriculture, Food and Fibre, University
of Sydney and also on properties of co-operating mushroom
growers and compost yards.
It is designed to develop protocols
to manage mushroom fungal diseases that can be vectored
by appropriate mushroom pests. The main problem is that
some mushroom pests can place spores of fungal pathogens
in optimal conditions for germination and also in areas
of minimal fungicidal protection. This has series implicqations
for disease incidence and development of fungicidal resistance.
The two fungal pathogens are dry bubble,
caused by Verticillium fungicola and green mould, caused
by Trocherma species especially T harzianum. The vector
species are mushroom phorids, Megaselia halterata and mushroom
scarids, Lycoriella ingenua and Bradysia occellaris for
dry bubble and the red pepper mite, Siteroptes mesembrinae
for green mould. Both fungal pathogens can be carried on
dust and in soil, so are not totally reliant on vectors.
However, the presence of vectors increases both the severity
of the disease and the difficulty in managing the problem.
The project will determine the spore
load carried by each of the vector species and also com
pare the level of control obtained by a range of fungicides
with and without vectors. In the case of dry bubble, some
isolates show high levels of resistance to some fungicides,
whereas others are susceptible. There is also a range in
virulence, which is not necessarily related to fungicide
susceptibility. There are several species of green mould,
with considerable variation in virulence.
The expected outcomes from the project
are
- Better management of fungal diseases of mushrooms
- More consistent composting procedures
- Improved physical exclusion on mushroom farms
- Improved mushroom farm hygiene
MU07000 - Development
of a disease monitoring system for the Australian mushroom
industry
This is an on-going project, following
project MU05002 with its' already agreed objectives and
cost benefit analysis, is utilising polymerase chain reaction
(PCR) probes for detection of the most common and destructive
mushroom diseases and then developing quantitative parameters
for use of the probes.
Initially, Verticillium fungicola,
which cuases dry bubble, is being used as the test species
to determine controlled inoculation procedures, sampling
protocols and fungal strain variations. Subsequent target
pathogens include Trichoderma (green mould) and Cladobotryum
(cobweb).
Industry-wide surveys are being undertaken
to determine the major disease pathogens, with samples,
being forwarded to DPI Victoria for DNA typing and isolte
differentiation.
The development of specific PCR probes
for different pathogens is being undertaken by Crop and
Food Research, New Zealand. These will be used in the detection
of fungal disease population, utilising some existing probes
and others which are to be developed.
Research at the Marsh Lawson Mushroom
Research Unit (MLMRU) at Sydney University is developing
procedures related to PCR probe detections of programmed
disease levels in crops.
Fluorescence technology will be used
with specific PCR extracts to determine the quantity of
fungal pathogens detected (QPCR).
This information will then be used
at MLMRU and commercially to correlate the severity and
timing of symptoms resulting from particular QPCR levels.
Following fundamental scientific studies
and subsequent on-farm verification, a set of diagnostic
protocols (SOPs) will be developed for the induswtry to
enable growers to receive early notification of disease
detection and quantitifcation based on samples submitted
for PCR analysis.
Expected outcomes are expected to be:
- Industry will have the tools, systems and protocols
to rapidly identify and quantify diseases in order to
be better able to determine the appropriate intervention
to be taken.
- Timely diagnostic service available for the industry
within Australia by 2012.
- Costs will be reduced by a minimum of $2m per
annum (Dr A Clift pers comm) across the Australian mushroom
industry (AMI) through early intervention of critical
disease outbreaks.
- Increase returns through improved product quality
are estimated to be valued at least $1m per year across
the AMI.
- Outcomes will be measured through the development
of protocols for a diagnostic service.
- The economic impact will be measured through the
annual AMGA industry statistics.
MU06023
- Mushrooms and Health Research Portfolio
This project is designed to generate
and disseminate information which demonstrates the nutritional
and health-promoting benefits of fresh mushrooms with the
objective of increasing product consumption.
Outcomes will be achieved through the
activities of the related initiatives of the Mushrooms and
Health Reearch Group (M&HRG) and the Mushrooms for Life
Team.
The Mushrooms and Health Research Group
at the University of Western Sydney will undertake a number
of scientific studies to generate new data on the nutritional
and nutriceutical values of mushrooms. Initial investigations
will determine the content and biological activity of Vitamin
B12 in Agaricus bisporus and also study the effects of mushrooms
on human immune systems.
The Mushrooms for Life component of the project
will assemble scientific data and publications (from the
M&HRG Group and from worldwide sources) dealing with
the nutritional and health-promoting benefits of mushrooms.
Material will be prepared for publication on the muishroom
industry website "Mushrooms
for Life" from where it can be accessed by growers,
wholesalers, retailers, general media, etc.
The expected outcomes are that information
will be generated by this project which will be made available
to industry and supply chain users to educate consumers
about the health benefits of mushrooms.
MU06019
- Mushooms and Breast Cancer Research
The US and Australian Mushroom Industry
and the Beckman Research Institute of the City of Hope in
California believe there is sufficient evidence that Agaricus
mushrooms could have a significant impact on breast and
prostate cancer. This new project aims to test this pypothesis
in human trials commencing in July 2007 and concluding in
2010.
The expected outcomes are:
- The mushroom industry in Australia uses experiments
and researchers for media stories and includes all this
material on its mushrooms for life website.
- Consumers will have a greater awareness of mushrooms
and health association as measured by the 2012 mushroom
monitor.
Marketing and Promotions Program
Summary
The mushroom industry’s 2006-11 strategic plan (see
Strategic Overview in Appendix1) describes the need for
the industry to capture existing (latent) demand for mushrooms
and simultaneously begin a repositioning of the product
designed to drive future demand at a faster rate in subsequent
years.
The 2006 Mushroom Monitor showed positive moment for
all the demand KPIs for the product. A key indicator for
latent demand is the difference between the volume people
say they buy, (476g - quantitative survey) and what they
actually purchase (310g – docket at exit survey/
scan sales).
In other words, we measure “where their heads are
compared to where their behaviour is”. Currently
annual per capita consumption is 3.0kg/head. Latent demand
suggests that this theoretically could be 4.5kg/head if
we can overcome the impediments preventing consumers from
eating as many as they think they do. Alternatively you
can think of latent demand as a message from mushroom
consumers that they “have given permission for the
mushroom industry to show them how to reach their current
consumption potential”.
Its important to note that the consumption potential has
been increasing in each Mushroom Monitor as the industry’s
promotional programs gain greater awareness with consumers.
In other words, the more we tell people about mushrooms
the more they want to eat them.
The aim of the following investment program is to capture
some of the existing demand for mushrooms. The repositioning
strategy that follows endeavours to create new demand
for our product.
Mushroom levy contributors can obtain a copy of the marketing
plan by contacting the AMGA on 02 4577 6877; or email
us at info@amga.asn.au.
Across Industry Industry Program
The across industry program invests in projects that
aim to provide wide benefit across the horticulture sector.
Many of the projects funded would be difficult for individual
industries to conduct on an individual basis.
An annual investment plan is developed each year and
projects are commissioned by Horticulture Australia (HAL)
in line with the priority outcomes of the program which
are currently:-
-
Enhance the efficiency, transparency,
responsiveness and integrity of the supply chain for
the total industry to provide clear market signals.
- Maximise the health benefits of horticulture products
in the eyes of consumers, infuencers and government.
- Position horticulture to compete in a globalised environment.
- Achieve long term viability and sustainability for Australian
horticulture.
Highlights from the 2006/07 Across Industry Program are
available on CD. Topics such as:-
Future Focus - the Plan
Future Focus - The Process
Climate Change
Water for Horticulture
Go for 2&5
Minor Use Pesticide
Click here to
download a copy of the Across Industry Project annual report.
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